The Agency Profit Podcast
How to Prove Your Impact to Clients, with Chris Taylor
Episode Summary
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Chris Taylor, founder of Actionable.co, to explore how agencies and consultants can drive lasting organizational change and prove the impact of their work. Chris shares insights on tackling the "data black hole" that often occurs between delivering a strategy and seeing measurable results, emphasizing the importance of setting clear, incremental actions and feedback loops. He highlights three critical components of successful change: aligning on why the work matters, establishing a clear how for implementation, and defining a step-by-step path to action. The conversation also dives into measuring impact effectively—moving beyond lagging KPIs to capture self-reported and observable changes that offer early signals of success. Packed with actionable tips, this episode provides a roadmap for agencies to move from delivering outputs to ensuring meaningful, measurable outcomes.
Episode Notes
Points of Interest
- 00:47 – 01:38 – Chris’s Background: Chris shares his experience supporting consultants and facilitators in achieving measurable impact.
- 02:07 – 03:04 – The Challenge of Change Management: Agencies face difficulty educating stakeholders and driving meaningful organizational change.
- 04:03 – 05:26 – Behavior Change Precedes Results: Chris explains the importance of tracking behavior shifts that lead to KPI improvements.
- 05:26 – 06:33 – Ambiguity in Brand Strategy: Marcel highlights challenges caused by subjective opinions and delayed results in brand strategy.
- 08:31 – 09:44 – Three Requirements for Behavior Change: Chris identifies a clear path, motivation, and knowledge as key to driving behavioral change.
- 13:43 – 15:06 – Chunking Tasks into Smaller Steps: Chris emphasizes reducing ambiguity with small, actionable steps to drive progress.
- 19:01 – 20:14 – Feedback Loops and Impact Signals: Self-reported change helps measure progress before observable or KPI results emerge.
- 21:56 – 23:10 – Connecting Daily Actions to Outcomes: Chris stresses clarifying small tasks that contribute to long-term project success.
- 23:10 – 24:36 – KPIs and Leading Indicators: Identifying relevant KPIs and leading indicators creates measurable goals for success.
- 26:04 – 27:45 – Aligning on Success Metrics: Chris highlights the importance of aligning with clients on clear success metrics and tracking progress.
- 27:45 – 29:30 – Behavioral Change Before Visibility: Change begins internally and becomes externally observable over time.
- 34:36 – 36:00 – Triple Double Framework: Chris introduces a structured approach—double down on strengths, double back on gaps, and double click on new information.
Show Notes
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